The role of marketing management is crucial for organizations because it helps in?

The role of marketing management is crucial for organizations primarily because it focuses on enhancing product visibility and sales. Effective marketing management involves identifying target markets, understanding consumer behavior, and creating strategies that communicate the value of a product or service effectively to potential customers. This process not only builds brand awareness but also drives customer engagement and ultimately leads to increased sales.

In today’s competitive business landscape, simply having a good product is not enough; organizations must actively promote their offerings to differentiate themselves from competitors. Marketing management encompasses various tactics such as advertising, public relations, promotions, and social media strategies that collectively work to boost a product's visibility in the marketplace. By employing these strategies, organizations can reach their desired audience more effectively, leading to greater market penetration and sales growth.